We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
At CVS Health, we are a leading healthcare technology company dedicated to simplifying healthcareone person, one family and one community at a time. We are committed to transforming the healthcare experience through our integrated offerings, including pharmacy services, health plans, and retail pharmacies and clinics. Our mission is to make healthcare more accessible and affordable for everyone. We believe that a powerful, consistent brand and exceptional creative execution are essential to achieving this mission — building trust, deepening customer relationships, and driving meaningful engagement across every touchpoint.
CVS Health is seeking an experienced and visionary Executive Director of Brand Strategy and Identity to lead one of our most essential creative and strategic functions. Reporting to the AVP, Brand Strategy, Digital Design and Production, this critical roleis responsible fordefining, evolving, and protecting our enterprise brand identity — ensuring it is compelling, consistent, and deeply resonant across every customer touchpoint. The Executive Director will build and inspire a high-performing team, drive the articulation of the CVS Health'sbrand positioning, and serve as the internal authority on brand identity (visual, verbal, and sonic) and brand standards and This leader will translate business strategy and customer insights into a cohesive brand story that builds equity, drives engagement, and fuels growth.
Brand Strategy & Positioning: Define and evolve the CVS Healthbrand strategy, positioning, and architecture, ensuring alignment with enterpriseobjectivesand a differentiated presence in the healthcare marketplace.
Identity Leadership: Develop,ownand steward the CVS Health identity system (visual, verbal, sonic), overseeing brand standards, guidelines, and governance to ensure consistency and integrity across channels and formats. Lead the development of new identity systems fornew brandsand initiatives.
Team Management & Development: Build, lead, and develop a high-performing team of brand strategists and designers fostering a culture of curiosity, creativity, and strategic rigor.
Brand Storytelling: Championthe development of compelling, insight-driven brand narratives that connect emotionally with customers, members, and employees, reinforcing CVS Health's purpose and values.
Performance Measurement: Define KPIs for brand health and equity, developing reporting frameworks tomonitorperformance, surface insights, and guide strategic investment decisions.
Innovation: Stay ahead of emerging brand trends, cultural shifts, and industry developments to keep CVS Health's brand identity fresh, relevant, and future-ready.
Bachelor's degree in Marketing, Communications, Graphic Design, Fine Arts, Business Administration, or a related field;Master'sdegree or MBA preferred.
Bachelor's degree in Marketing, Communications, Graphic Design, Fine Arts, Business Administration, or a related field;Master'sdegree or MBA preferred.
Pay Range
The typical pay range for this role is:
$131,500.00 - $303,195.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
Additional details about available benefits are provided during the application process and on Benefits Moments.
We anticipate the application window for this opening will close on: 09/04/2026
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
