Prime Video is redefining how the world watches live sports, delivering NFL Thursday Night Football, NBA, NASCAR, MLB, and global soccer to tens of millions of fans. We seek a Sr. Sports Research Manager to own sports audience measurement for Prime Video Sports, serving as the definitive internal authority on how our live events perform in Nielsen and across the broader measurement landscape.
You will own the Nielsen relationship and end-to-end measurement of every Prime Video Live Sports telecast, authoring audience summaries, reconciling first-party streaming signals against third-party currency, and translating a fast-moving measurement environment into clear business guidance. The ideal candidate pairs deep Nielsen expertise with the judgment to explain why audiences move and the communication skill to make complex concepts land with senior leaders, league partners, and cross-functional stakeholders.
Key job responsibilities
-Own authoritative audience summaries for all Prime Video Sports properties, reporting P2+ AMA on Nielsen Big Data+Panel and Panel-Only bases, including demographics, reach, and minute-by-minute trends. Produce weekly, event-level, and season-to-date reporting on deadline.
-Benchmark Prime Video against the competitive set on a like-for-like basis and manage Nielsen schedule inputs so every telecast is measured accurately and on time.
Reconcile Prime Video first-party device/AMA signals against Nielsen projections and final actuals; build a holistic cross-platform view of linear plus streaming performance.
-Serve as the internal authority on Nielsen methodology; write POVs on currency changes, separate methodology shifts from real audience movement, and represent Prime Video
-Translate measurement into decisions for programming, marketing, PR, finance, and ad sales. Field league and partner data requests, owning accuracy and turnaround.
-Automate recurring reporting and apply AI tools to speed analysis, drafting, and quality-checking, building validation into every workflow so numbers reaching leadership are right the first time.
Basic Qualifications
• 7+ years of media research experience at a network, agency, streamer, league, or research supplier, with end-to-end ownership of measurement deliverables.
• Deep, hands-on expertise with Nielsen national TV measurement (Big Data+Panel, Panel-Only, NNTV, National TV Toolbox, NPOWER-family, NCL schedule input).
• Command of core media math: AMA, rating, share, reach, GRPs, and time-shift windows (live, same-day, VOSDAL, delayed).
• Experience with cross-platform measurement spanning linear TV and streaming, including first-party/impression-based signal integration with third-party currency.
• Advanced Excel and clear, persuasive data storytelling in PowerPoint for senior audiences. Excellent written and verbal communication.
• Bachelor's degree in statistics, economics, communications, marketing, a quantitative social science, or a related discipline. Avid sports fan.
Preferred Qualifications
• 10+ years in sports media research or audience measurement, with direct ownership of a measurement discipline and a Nielsen vendor relationship.
• Working knowledge of 2025-2026 Nielsen methodology changes (out-of-home expansion, Big Data+Panel transition, co-viewing) and ability to recalibrate benchmarks across breaks.
• Experience with secondary measurement platforms (comScore, VideoAmp, iSpot, Adobe Analytics, Antenna, Nielsen ONE) and audience forecasting supporting finance or revenue planning.
• Experience using AI tools and automation (e.g., Python, generative AI, scheduled reporting) to scale recurring research workflows.
• Deep familiarity with the live sports media landscape, its broadcasters, Amazon's position in live sports, and MRC accreditation standards.
A day in the life
About the team
Our team is focused on building programming strategies that connect customers with the content they love. We work collaboratively across creative, product, marketing, and finance teams to make informed decisions that shape the viewing experience for audiences worldwide. We value curiosity, analytical thinking, and a willingness to challenge assumptions. As we continue to grow, you'll have the opportunity to influence how we evolve our approach and help define what comes next for our customers.
