The North America Stores Creative team is on a mission to build world-class, scalable creative systems that fuel growth across every customer touchpoint. We believe great creative shouldn't just look good—it should move fast, work harder, and scale smarter. We're looking for a Creative Director who shares that belief and wants to help shape how 200M+ Prime members experience our brand.
In this role, you'll be a hands-on creative leader responsible for bringing the Prime brand to life across onsite digital experiences within North American Stores. You'll own end-to-end creative execution—from concept through delivery—across High Velocity Events (HVEs) like Prime Day, Big Deal Days, and Holiday, as well as always-on Prime programs spanning Delivery, Video, Gaming, Young Adults, Access, and more. You'll combine exceptional design craft with motion expertise to create work that stops the scroll, tells a story, and drives results at scale.
You'll be in the work daily designing and concepting—while also overseeing bodies of work and ensuring everything that ships meets the bar. You'll build scalable systems, leverage the latest AI tools to accelerate production, and bring a deep understanding of retail and the customer shopping journey to every brief.
Key job responsibilities
Hands-on creative execution: Concept, design, and produce best-in-class creative for Prime onsite experiences, including digital and print marketing, landing pages, outbound, social, browse placements, and promotional modules
Motion design leadership: Bring static creative to life through animation and motion design, creating dynamic onsite experiences that capture attention and communicate valuable benefits
Scalable systems: Develop and maintain on-brand templates, modular design systems, and scalable creative structures that reduce production time and increase output quality across massive shopping events and always-on programs
Creative excellence across campaigns: Drive creative quality across all campaign types
AI-forward production: Leverage the latest generative AI tools and automation to accelerate creative workflows, explore new visual possibilities, and scale output without sacrificing craft
Brand stewardship: Ensure all creative is fully aligned to the Prime brand, maintaining a unified look, voice, and feel across every touchpoint and program
Cross-functional partnership: Partner with XCM, WWE, curation, marketing, and UX teams to align creative with business objectives and deliver cohesive customer experiences
Creative oversight: Oversee bodies of work across the Prime portfolio, providing art direction, feedback, and quality control to ensure everything that ships raises the bar
A day in the life
Design and craft onsite creative supporting the Prime program
Oversee creative reviews and provide hands-on art direction to elevate the work
Develop creative concepts that solve business problems and delight customers while raising the bar in execution
Build and refine scalable templates and design systems for the Prime portfolio
Partner with marketing and UX on briefs, timelines, and creative strategy
Explore new AI tools and workflows to find efficiencies and push creative boundaries
Lead and coach creatives to grow their craft and deliver their best work
