Overview
Job Summary
Responsible for leading and project managing the organization’s external marketing and advertising campaigns, building, and leading campaign strategy and performance measurement, and creating a customer strategy that is focused on meeting needs for both B2C and B2B all utilizing the vision, strategic direction and focus provided by the VP of marketing. Campaign plans will be multichannel, to include traditional, digital and social media execution, as well as help define new highly effective and efficient channels that deliver the best ROI and the business performance goals.
Essential Functions and Responsibilities include the following:
- Manage key members of the marketing team for execution while supporting them in their roles (events, internal communications, marketing campaigns).
- Responsible for providing marketing support to the field teams with materials such as presentations, brochures and other materials that will help winover hospitals, requestors and first responders.
- Further develop and maintain website, manage social media platforms, and identify emerging platforms and opportunities.
- Develop strategy and lead B2B lead generataion programs (email, funnel management, lead platform, etc.)
- Responsible for brand approvals, brand assets and brand communications.
- Responsible for overseeing the development of campaigns and programs, including managing expenditures within allotted budget
- Work with the VP of Marketing on annual strategy and build marketing plans to support and deliver performance.
- Responsible for managing agencies, vendors and freelance designers and writers
- Other Duties as assigned.
Additional Job Requirements
- Regular scheduled attendance
- Indicate the percentage of time spent traveling < 5%
Subject to applicable laws and Air Method’s policies, regular attendance is an essential function of the position. All employees must follow Air Methods’ employment practices and policies.
Supervisory Responsibilities
This position will supervise and lead other members of the marketing team as well as vendors, agencies, and contracted support staff. Carries out Supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, selecting, hiring, and training employees, planning, assigning, and directing work, career growth planning, appraising performance, rewarding, and disciplining employees, addressing complaints, and resolving problems. For Exempt Managers: Managers that carry out these responsibilities for two or more employees will have significant input in hiring and termination decisions.
Qualifications
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. In accordance with applicable laws, Air Methods will provide reasonable accommodations that do not create an undue burden so disabled employees may perform the essential functions of the position.
Education & Experience
- Bachelor’s degree (B.A. /B.S.) in Business, Marketing or Communications related field from four-year college or university; and 10 or more years’ related experience and/or training; or equivalent combination of education and experience
- Ten (10) years of experience in communications, marketing, and/or brand management
- Agency or corporate experience preferred.
- Experience in B2X and B2B marketing and lead generation
- Healthcare experience a plus.
Skills
- Excellent organizational skills, detail oriented, ability to prioritize and multi-task and meet deadlines.
- Excellent research, writing and editing skills.
- Excellent written and verbal communication.
- Ability to identify industry trends.
- Financial acumen and ability to manage budgets
- Ability to create and manage media schedules
- Ability to develop executive level power point presentations
- Experienced with digital marketing strategy and implementation (display, search, social media)
Computer Skills
- Proficient with Microsoft Suite, including Word, Excel, PowerPoint, and Outlook.
- Knowledge of Salesforce and it’s marketing support platforms (Hubspot or Pardot, etc.)
- Knowledge of media database platforms.
- Proficient in developing and managing media plans
- Ability to navigate media monitoring tools.
- Social media management skills.
Certificates, Licenses, Registrations
Air Methods is an EEO/AA employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Pay Range
USD $124,370.00 - USD $158,550.00 /Yr.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
