Work Arrangement
This role is based remotely but if you live within a 50-mile radius of Warren, Michigan, you are expected to report to that location three times a week, at minimum.
The Role
General Motors is seeking a dynamic and talented Content Creator to join our GM Brand Social team. In this role, you will play a key role in bringing fresh content ideas and opportunities to our company social handles and be our on-screen talent, embodying GM’s voice and bringing our brand stories to life. You will identify trends, spearhead new series, and work closely with cross-functional teams to develop and execute innovative content that enhances GM’s brand presence and connects with our diverse audience.
What You’ll Do
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Content Planning & Execution: Creatively ideate, plan, and execute content strategies that align with brand objectives, ensuring timely delivery and consistency across all social channels.
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Content Creation & Capture: Facilitate and manage opportunities for on-location and studio-based social content creation across GM’s vehicle lineup, brand initiatives, and key campaigns.
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On-Screen Talent: Serve as the primary on-screen personality for GM’s social media content, bringing energy, enthusiasm, and authenticity to our brand’s storytelling.
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Collaborate Across Teams: Work closely with social strategy, communications, product, and marketing teams to identify and develop compelling stories and capture high-quality, shareable content that resonates with our audience.
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Trend Spotting & Adaptation: Stay updated on the latest social media trends, platform updates, and creative best practices to ensure GM remains at the forefront of social innovation.
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Performance Tracking: Monitor content performance metrics to optimize future content, identify high-performing content types, and refine storytelling techniques.
