What does a successful Product Marketing Manager do at Fiserv?
You will be responsible for a suite of products and solutions aligned to key capabilities. You will collaborate with product management, sales and marketing experts to develop and execute marketing strategies that drive the awareness, adoption and advocacy for specific solutions within a larger Fiserv portfolio. You will work closely with cross-functional teams, including product development and management, sales and relationship managers, marketing, brand, creative, digital and media, etc. to ensure the product's successful launch, promotion, and ongoing performance in the market.
What you will do:
- Collaborate with product development/management teams to ensure alignment between product features and client needs.
- Work closely with the sales team to understand objectives, provide the necessary tools and resources to effectively sell the product, including training, sales presentations, and competitive analysis, report on how product marketing is driving awareness and pipeline activities.
- Develop and execute comprehensive Go To Market (GTM) strategies that include product launch plans, sales enablement materials, and marketing campaigns.
- Conduct market research to understand client needs, market trends, and the competitive landscape. Use this information to inform GTM strategies, messaging and positioning.
- Develop clear and compelling product positioning and messaging that resonates with the target audience.
- Develop marketing collateral, website content, and other materials that effectively communicate products and solutions value propositions.
- Plan and execute marketing campaigns across various channels, such as digital marketing, content marketing, social media, email marketing, and events.
- Monitor and analyze the performance of marketing campaigns and product adoption. Use data and feedback to optimize strategies and tactics.
What you will need to have:
- 6+ years of product marketing experience
- Experience with positioning, value propositions, pricing and packaging, cross functional collaboration (sales, finance, etc.), and has deployed a full go to market
- Bachelor's degree
What will be great to have:
- 5+ years of experience of product launch strategies
- 5+ years of experience in digital marketing and online advertising platforms
- Understanding of product development processes
Important info about this role:
- We’re better together. This role is fully on-site.
Perks at Work:
- We’re #FiservProud of our commitment to your overall well-being with a growing offering of physical, mental, emotional, and financial benefits from day one.
- Maintain a healthy work-life balance with paid holidays, generous time off policies, including Unlimited Recharge & Refuel for qualifying associates, and free counseling through our EAP.
- Plan for your future with competitive salaries, the Fiserv 401(k) Savings Plan, and our Employee Stock Purchase Plan.
- Recognize and be recognized by colleagues with our Living Proof program where you can exchange points for a variety of rewards.
- Prioritize your health with a variety of medical, dental, vision, life, and disability insurance options and a range of well-being resources through our Fuel Your Life program.
- Advance your career with training, development, certification, and internal mobility opportunities.
- Join Employee Resource Groups that promote our diverse and inclusive culture where associates can share perspectives, exchange ideas, and elevate careers.
#LI-CR1 #LI-Onsite
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