Career Area:
Sales
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Role Definition: Responsible for driving commercial growth within the power generation and digital infrastructure ecosystem across Southeast Asia. The focus is to expand business with end-user operators, developers, consulting engineers, system integrators, EPC and MEP contractors. Lead development and execution of technical and commercial offerings and proposals to customers. Oversee and coordinate all sales and various solution programs to customers.
Qualifications and Experience Requirement:
Degree in a technical (electrical engineering or equivalent preferred) or business field
Strong network within the industry ecosystem (operators, developers, consultants, contractors, installers, etc.).
Fluent in English and Thai, an additional Asian language would be a competitive advantage.
Key Responsibilities:
Identify and pursue new business opportunities in the power generation and digital infrastructure sector.
Serve as single point of contact with customers for RFP, RFTs and RFIs, and lead technical and commercial negotiations.
Build and maintain strong relationships with customers, industry stakeholders and internal teams to ensure successful development and execution of projects and customer satisfaction.
Provide technical and commercial support to customers, industry stakeholders and internal teams, ensuring solutions meet performance, sustainability, and compliance standards.
Collaborate with internal teams on design and delivery of solutions for customer requirements and ensure adherence to industry standards and best practices for mission-critical environments.
Manage the pipeline and forecast for customer accounts
Provide market feedback to influence product development and innovation.
Project Milestone Tracking: Lead the tracking of critical project milestones, including order entry, release, shipping and commissioning startup, to ensure timely delivery.
Skills Descriptors:
Customer Focus
Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Meets regularly with customers and channel partners to understand their wants, needs and expectations.
Technical Expertise
Knowledge of power generation systems (Gas and Diesel powered) and data center applications, including balance of plant requirements, power electronics, and packaging enclosures.
Knowledge of equipment cycle times, front-end scheduling, heavy equipment manufacturing and complex project deliveries.
Relationship Management
Ability to build and maintain strong relationships with key stakeholders, including customers, channel partners and internal teams.
Skilled in navigating complex, cross-functional teams to achieve alignment and foster collaboration.
Account Management
Leads account management on day-to-day activities and provides services and support to existing customers or accounts.
Participates in orchestrating and coordinating a team sale
Coordinates with internal support functions to meet unique customer needs.
Value Selling:
Qualifies sales prospects based on a clear understanding of customer business needs and the service company's determined ability to meet those needs.
Delivers value-added services to customers beyond delivery of a purchased product, technology or service consistently.
Project Management
Leading end-to-end project milestone tracking, including order entry, release, shipping and commissioning startup.
Proficiency in Microsoft Office applications, Salesforce.com, and Project Management tools.
Service Excellence
Anticipates customers' needs and satisfies them proactively.
Resolves complex customer complaints or problems.
Consulting.
Leads in developing consulting opportunities or assignments.
Uses formal and informal means to keep client informed on progress and issues.
Documents client's objectives and project scope.
Influencing:
Uses active listening skills and probing techniques to surface opportunities to influence.
Identifies who the decision makers are and how they receive information.
Strategic Planning
Proficient in demand forecasting, pipeline management, and resource allocation.
Ability to influence decision-making through data-driven insights.
Communication and Stakeholder Alignment
Excellent written and verbal communication skills for conveying complex technical information to diverse audiences and senior level management.
Skilled in bridging communication gaps between customers, channel partners and internal teams.
Ability to handle customer escalations with urgency and poise.
Additional Information:
Relocation is not available for this position
Sponsorship is not available for this position
This role will have up to 40-60% regional travel
Desired additional languages: Thai, Vietnamese, Mandarin, Japanese, Korean
- Office: Bangkok Thailand True Digital Park Offices
Posting Dates:
November 20, 2025 - December 14, 2025
Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply
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