[Innovative Medicine] Omnichannel Activation Partner, Omnichannel Team, Customer Experience, Commercial Excellence

Johnson & Johnson • Full-time • JP007 Tokyo J&J Headquarter, Japan • 2d ago

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Digital Marketing

Job Sub Function:

Digital Engagement

Job Category:

Professional

All Job Posting Locations:

Chiyoda, Tokyo, Japan

Job Description:

Job Description

About Johnson & Johnson

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine (IM) and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/. 

Position Overview: TheOC ActivationPartneris responsible forelevating customerexperiencesthrough strategic omnichannelengagement &campaign planning, execution, and measurement. This role requires collaboration across functions toutilizedata insights, optimizeomnichannel engagement strategy,campaign performance, and drive the development of omnichannel capabilities within the organization.

Key Responsibilities:

Omnichannel Engagement Strategy &Campaign Development & Monitoring

Proactively contribute to the development of theBUomnichannel engagement strategyin partnership with the BU

Lead the enhancement of customerexperiencesbyworking as a valued partner toexpertly plan, execute, andmeasureomnichannel campaignsby partneringwith designatedBU& focus brandsusingappropriatetools(eg.CDP,SFMC, E.ai, etc.)andseamlessly connecting channels to create a holistic customer experience.

Utilize data insights to inform and tailor omnichannel engagement strategies& execution, ensuring that content and channel interactions resonate with target audienceHCPs.

Implement near real-time measurement techniques (via dashboards and reports) to assess campaign performance acrosschannels,&working with Marketing toprovideactionable recommendations for execution excellence.

Data Informed Decision Making,Measurement & Optimization

Collaborate closely with business stakeholders toidentifyandleverageopportunities for omnichannel engagement that align withDAbusinessobjectivesthrough data-driven insights,utilizingexisting Primary research data, Pathfinder and AnGen.

Facilitate cross-functional analysis ofengagement data,campaign metrics, summarizing key findings and sharing insights with stakeholders to inform future campaign planning and overall omnichannelengagementstrategy.

Improve &Identifyopportunities to develop actionable dashboards for automated monitoring of engagement metrics,by enhancing current DA,promoting transparency and clarity in campaign performance.

Foster a culture of testing and innovation by developing and executing robust A/B testing strategieswith CDP/SFMCtooptimizecampaigns for maximum impact.

Omnichannel Capability Development

Leverage a wide array of digital platforms (both owned and third-party) to create seamless online and offline customer experiences.

Represent Japan proactively in implementing relevant APAC Omnichannel capabilities that drivevalue for the Japanese organization.

Collaborate effectively across functions to implement key initiatives aimed at building Johnson & JohnsonInnovative Medicine’somnichannel capabilities.

Serve as the primary point of contact for major initiativesfor core DA, ensuring understanding, alignment, and buy-in for omnichannel efforts.

Championinternal & externalbest practiceswithin the organization, actively engaging in the omnichannel community and contributing to thedevelopmentomnichannel capabilitiesthrough CX community& other engagements.

Facilitation of Core Omnichannel Processes & Innovation

Play a critical role in shaping and developing capabilities that enhance omnichannel engagementthrough close collaborationacross functions

Support the successful implementation of core processes includingContentplanning &production,Tagging, andCampaign planning, execution & measurementthrough effective cross-functional collaboration and advocacy.

Identifyopportunities for optimization and automation of key processes to improve efficiency, personalization, and engagement.

Understandcore DAbusiness needs to contribute to the continuous improvement of processes and platforms.

Championinnovative solutions through collaboration with key stakeholders, including Marketing, IT, Business Intelligence, Data Science, and Customer Experience teams.

Qualifications:

1-3yearsexperiencein omnichannel marketing, campaign management, or related fields.

Strong analytical skills, with the ability toleveragedata insights to inform strategy and engage customers effectively.

Excellent project management capabilities and experience working cross-functionally.

Generalknowledge ofdigital marketing tools and platforms.

Exemplarycommunication&experience with change management

StrongJapanese &Englishproficiency(Business level+)

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社内公募ガイドライン

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Required Skills:

Preferred Skills:

Analytical Reasoning, Communication, Cultural Competence, Customer Analytics, Customer Centricity, Customer Engagement, Digital Fluency, Digital Governance, Digital Marketing, Digital Transformation Coaching, Digital Trends, Digital Well-Being, Innovation, Problem Solving, Program Management, Project Schedule