About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
- Steers all marketing, advertising and promotional activities and respective budgets; is responsible for L17 steering.
- Provides marketing inputs for local / sub-regional master plan Identifies opportunities to increase brand distribution within existing business and new clients acquisitions.
- Ensures consistency in market sizing methodology and creates tangible sales tools.
- Oversees and supports implementation of channel strategy on local / sub-regional level through channel marketing activities.
- Determines /quantifies market opportunities and develops customer roadmaps in alignment with stakeholders.
- Contributes to devel-t of brands positioning and innovation; implements innovation pipeline to secure sustainable brand growth in region.
- Coaches and develops local / sub-regional (project) teams Implements campaigns locally; ensures consistency in reporting campaigns and promotional action results.
- Sets up and adapts Marketing Mix for each product locally.
- Analyses competitor's scenario and draws sound conclusions given lack of market data Leading the local team to generate consumer insights as inputs for global and regional inno pipeline.
- Initiates local ideas for innovations in association with Regional and global counter parts.
