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Job Summary
The Vice President of Product Strategy and Marketing for the Consumer Wi‑Fi Portfolio owns the product strategy, positioning, go-to-market orchestration, and commercial performance of the company’s consumer Wi-Fi solutions, spanning Core and Value-Added Wi-Fi Services, Network Propositions, and Wi‑Fi devices/hardware ecosystem and roadmap.
This leader translates consumer needs into compelling propositions by delivering a clear, differentiated promise around speed, coverage, reliability, security, and simplicity. The VP will also drive launch excellence, subscription/service attach, and portfolio growth while shaping product strategy through market insight and strong cross-functional leadership.
Job Description
Core Responsibilities
Wi-Fi Portfolio Strategy, Positioning & Consumer Narrative
- Own the consumer Wi‑Fi portfolio story (portfolio, solution, product feature): what we sell, who it’s for, and why we win
- Define tiered consumer propositions (ex: Good, Better, Best) aligned to major consumer needs:
- Whole-home coverage & roaming
- Fast and consistent performance (real-world speed, low latency)
- Reliability (self-healing, stability, reduced drop-offs)
- Security & privacy (network protection, device controls)
- Simplicity (fast setup, easy management, great UX)
- Build and maintain a differentiated, defensible competitive positioning and messaging architecture across device families and service tiers
Wi-Fi Value‑Added Services: Monetization, Attach & Retention
- Own GTM for consumer services and subscriptions attached to Wi‑Fi devices, such as:
- Advanced security and threat protection
- Parental controls and family safety features
- QoE optimization, device prioritization, gamer/low-latency modes
- Premium support, warranty/device protection, managed Wi‑Fi options
- Insights/analytics for network and device usage
- Define pricing and packaging (freemium, trials, bundles, subscription tiers, seasonal promos) with clear upgrade paths and value gates.
- Drive subscription performance in partnership with Growth:
- Trial-to-paid conversion, attach rate, renewal/retention, churn reduction
- In-app merchandising strategy and lifecycle communications (email/push/in-app)
Consumer Network Proposition: Performance You Can Explain and Prove
- Develop Network Proposition strategy in partnership with Network Engineering teams
- Build a Product and GTM strategy for Network Expansion
- Own consumer-friendly performance and reliability claims and ensure they are:
- Understandable (benefits-first) and consistent globally
- Defensible (test methodology, substantiation, legal review)
- Translated into clear merchandising language for packaging and e-commerce
- Establish proof points and assets: demos, comparisons, speed/coverage explainers, “why it matters” stories for streaming, gaming, WFH, smart homes, and multi-device families
Device Propositions: Wi-Fi Hardware, Ecosystem and Roadmap
- Lead GTM strategy for consumer devices, including (as applicable):
- Routers/gateways, mesh systems, extenders, access points
- Premium performance tiers (e.g., multi-gig, tri-band/quad-band), simplified entry tiers
- Translate technical capabilities into consumer outcomes and proof points
What Success Looks Like
- A cohesive portfolio strategy that improves conversion, share, and competitive win rate
- High-quality launches that drive sell-through, strong customer sentiment, and lower return rates
- Increased service attach, stronger trial-to-paid conversion, and improved retention
- Measurable gains in Wi-Fi pNPS engagement
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Marketing Insights; Product Management Strategy; Product Management; Product Roadmapping
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That?s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality ? to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
15 Years +
