Job Description
Director U.S. Marketing, HCP Strategy, Respiratory BU
Our Respiratory team is dedicated to delivering breakthrough innovations that improve the lives of respiratory patients worldwide. Our team of forward-thinking individuals achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people across the globe.
The U.S. respiratory business is a growing part of our Company. The
Director, PO / HCP Strategy role will lead the U.S. Respiratory HCP Marketing team and play a strategic role in supporting the continued commercial success of our newly acquired COPD asset.
This role is responsible for leading a team of marketers and cross-functional teams to set the HCP strategy, objectives, priorities and tactical plans to accelerate growth within the current business model. The candidate will lead, motivate, and inspire members of the CAT (Customer Agile Team) to drive results and deliver value aligned to the Brand strategy & priorities. This position requires strong marketing and commercial leadership, the ability to manage multiple stakeholders, and a good understanding of P&L management. This high-profile role is designed to position the candidate for future leadership roles.
This position will be based in Upper Gwynedd, PA and will report into the AVP, Head of Marketing, Respiratory BU along with the Executive Director, U.S. HCC-Marketing and Director, LCM & Future Strategy and will manage a team of 3 high-performing individuals.
Key Responsibilities Include, But Are Not Limited To:
- HCP Strategy: Lead a cross-functional team (Global, HHDDA, RDMA, and others) to utilize the L3 strategy framework to define our US HCP go to market strategic opportunities and develop operational KPIs to measure pre-launch and launch readiness.
- Academic Center and Integrated account Strategy: Lead a cross-functional team (Global, HHDDA, RDMA, and others) to utilize the L3 strategy framework to define our US market AMC and go to market strategic opportunities and develop operational KPIs.
- Branded Campaign: Collaborate to define, design and lead development and execution of US branded promotional campaigns and messaging.
- Build, lead and mentor a high-performing Customer Agile Team, comprised of experts in marketing, campaign design, development, and measurement to develop and execute comprehensive branded campaigns to successfully launch Ohtuvayre and other brands into the US Market.
- Ensure Field Readiness: Develop go to market readiness plans to support HCP promotion in the US, including training, pre-launch and launch KPIs, Key IBD account and HCP prioritization / segmentation, and lead efforts for launch meeting execution and launch metric tracking and execution oversight.
- Build, lead and mentor a high-performing Customer Agile Team, comprised of experts in marketing, campaign design, development, and measurement to develop and execute comprehensive branded campaigns to successfully drive the continued launch of Ohtuvayre in the US market.
- Partner with other Product Marketing Owners within the Respiratory team to drive transparency, coordination, and prioritization across the team.
- Represent US Respiratory marketing perspective on GCTs, global brand development workstreams (creative), insight workstreams (Market research) DDNA, Sales readiness (training), Medical / Legal review, and related meetings (S & OP).
- Oversee Budget: manage budget and spend across agencies, media, and campaign development and execution while managing key AOR relationship
- As a member of the US Pharma marketing team and cross-functional leadership team, partner with fellow colleagues to invest in each other’s development, build a culture of inclusivity, psychological safety, Transparency and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes.
Education:
- Bachelor's degree or equivalent (BA/BS) required.
- MBA or equivalent preferred.
Requirements:
- Minimum of 8-10 years of progressive pharmaceutical or biotechnology experience across marketing, sales, market access (or related experiences), and at least 5 years of demonstrated in-line leadership marketing experience.
- People management in marketing and customer facing team(s).
- Previous brand marketing experience.
- Strong leadership skills with the ability to collaborate and influence cross-functional teams.
- Strategic thinker with strong analytical capabilities and the ability to translate data into actionable insights.
- Excellent verbal and non-verbal communication skills, presentation skills, and executive presence and emotional intelligence.
Preferred Skills:
- Previous respiratory marketing experience.
- Understanding of US commercial and regulatory requirements and promotional review.
- Experience with US product launches.
- Familiarity with agile working model.
Location: Upper Gwynedd, PA – Hybrid working model.
Travel: Requires approximately 25% travel, including some weekends.
Required Skills:
Accountability, Accountability, Adaptability, Brand Marketing, Budget Management, Business Strategies, Commercialization, Communication, Creativity, Digital Marketing, Go-to-Market Strategies, Leadership, Market Access, Marketing Automation, Marketing Budget Management, Marketing Campaign Development, Market Research, Omnichannel Marketing, People Leadership, People Management, Pharmaceutical Guidelines, Pharmaceutical Sales Marketing, Product Launches, Psychological Safety, Regulatory Requirements {+ 4 more}
Preferred Skills:
Current Employees apply HERE
Current Contingent Workers apply HERE
US And Puerto Rico Residents Only:
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
As An Equal Employment Opportunity Employer, We Provide Equal Opportunities To All Employees And Applicants For Employment And Prohibit Discrimination On The Basis Of Race, Color, Age, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Protected Veteran Status, Disability Status, Or Other Applicable Legally Protected Characteristics. As a Federal Contractor, We Comply With All Affirmative Action Requirements For Protected Veterans And Individuals With Disabilities. For More Information About Personal Rights Under The U.S. Equal Opportunity Employment Laws, Visit:
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We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.
Learn more about your rights, including under California, Colorado and other US State Acts
U.S. Hybrid Work Model
Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.
The salary range for this role is
$190,800.00 - $300,300.00
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.
The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.
You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.
San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
No relocation
VISA Sponsorship:
No
Travel Requirements:
25%
Flexible Work Arrangements:
Hybrid
Shift:
1st - Day
Valid Driving License:
No
Hazardous Material(s):
N/A
Job Posting End Date:
02/10/2026
- A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID:R380254
