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Job Summary
Manager Brand Partnership Engagement is responsible for developing and executing a strategic, scalable event marketing program that supports brand awareness, regional growth, and sales enablement objectives. This role leads event planning, logistics, on-site execution, and compliance while providing hands-on support at events footprint wide. Working closely with regional leads, sales teams, and cross-functional partners, the Manager Brand Partnership Engagement delivers all facets of event support and ensures events are designed and executed to drive engagement, lead generation, and revenue impact. This position requires up to 85% travel to provide on-site event leadership and support.
Job Description
Strategic & Enablement Responsibilities
- Develop and manage a multi-region event marketing strategy aligned with company marketing, sales, growth and retention objectives.
- Identify events that support pipeline development, account-based initiatives, and regional sales priorities.
- Design event experiences that enable sales conversations, product demonstrations, and customer engagement.
- Establish standardized event playbooks, messaging frameworks, and activation models that support consistent sales enablement across regions.
- Define event KPIs tied to sales outcomes, including leads generated, meetings set, opportunities influenced, and ROI.
Event Planning, Execution & On-Site Support
- Lead end-to-end planning and execution of marketing and sales support events, including trade shows, customer events, regional activations, and mobile marketing initiatives.
- Provide hands-on, on-site support before, during, and after events, acting as the primary point of contact for execution and real-time issue resolution.
- Coordinate on-site staffing, including sales participation, product experts, and brand ambassadors.
- Ensure events are executed on-brand, on-message, and optimized to support sales engagement.
Logistics & Operational Leadership
- Own all event logistics, including transportation, shipping, routing, storage, and deployment of event assets.
- Develop logistics strategies that support efficient, cost-effective, and sales-ready event execution across regions.
- Manage complex, multi-location schedules and rapidly adapt plans based on on-site and sales needs.
DOT & Regulatory Compliance
- Serve as the subject matter expert for DOT and regulatory requirements impacting event transportation and mobile assets.
- Ensure all vehicles, trailers, displays, and transportation activities comply with DOT and applicable local, state, and federal regulations.
- Manage permitting, inspections, documentation, and compliance tracking across multiple jurisdictions.
Regional, Sales & Cross-Functional Partnership
- Act as the primary event support partner for regional teams and sales organizations.
- Collaborate closely with sales, marketing, operations, legal, safety, and compliance teams to ensure aligned execution.
- Train and enable regional sales teams on event objectives, engagement strategies, and lead capture processes.
- Support pre-event planning and post-event follow-up to maximize sales impact.
Vendor, Budget & Resource Management
- Operate within event budgets with a focus on efficiency, scalability, and measurable sales ROI.
- Source, negotiate, and manage vendors, transportation partners, and production teams.
- Forecast event and sales support resource needs as part of annual and regional planning.
Post-Event Analysis & Continuous Improvement
- Lead post-event reporting, including logistics performance, compliance outcomes, sales engagement metrics, and pipeline impact.
- Partner with sales teams to assess event effectiveness and improve follow-up processes.
- Use insights to refine event strategy, activation models, and sales enablement tools.
Qualifications
Required
- Bachelor’s degree, Event Management, Logistics, Business, or related field (or equivalent experience).
- 3–5+ years of experience in event marketing, field marketing, or sales enablement roles.
- Strong working knowledge of DOT regulations and transportation compliance.
- Experience managing multi-location or regional event programs.
- Proven ability to support sales teams through events and live activations.
- Ability to change and adapt in a fast-paced work environment.
- Ability to travel up to 85% as needed.
Preferred
- Experience with mobile marketing tours, fleet-based events, or B2C sales-driven events.
- Familiarity with CRM systems and lead capture/reporting processes.
Core Competencies
- Strategic event and sales enablement planning
- On-site event leadership and execution
- Logistics optimization and compliance management
- Sales partnership and pipeline support
- Data-driven performance and ROI analysis
Core Responsibilities
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment applicants with arrest or conviction records in accordance with the requirements of applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Please note that federal state, or local laws and regulations may restrict or prohibit Comcast from hiring individuals convicted of certain crimes. Additionally, an applicant’s criminal history may have a direct, adverse, and negative relationship on the job duties of this position, which may result in the withdrawal of a conditional offer of employment.
Skills:
Marketing Programs; Marketing Campaigns; Marketing Initiatives; Event Marketing
Salary:
National Pay Range: $74,182.06 USD-$173,864.21 USD Illinois Pay Range: $78,818.44 USD - $153,000.51 USD Colorado Pay Range: $83,454.82 USD - $159,955.08 USD Hawaii Pay Range: $97,363.96 USD - $146,045.94 USD Washington DC Pay Range: $106,636.72 USD - $159,955.08 USD Maryland Pay Range: $88,091.20 USD - $159,955.08 USD Minnesota Pay Range: $83,454.82 USD - $146,045.94 USD New York Pay Range: $88,091.20 USD - $173,864.21 USD Washington Pay Range: $83,454.82 USD - $166,909.64 USD New Jersey Pay Range: $92,727.58 USD - $166,909.64 USD Vermont Pay Range: $88,091.20 USD - $139,091.37 USD Massachusetts Pay Range: $92,727.58 USD - $166,909.64 USD California Pay Range: $83,454.82 USD - $154,545.96
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That?s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality ? to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
