Job Details
Level: Experienced
Job Location: Main Office - Columbus, OH
Position Type: Full Time
Education Level: Bachelor's Degree
Salary Range: Undisclosed
Travel Percentage: Up to 10%
Job Shift: Day
Job Category: Marketing
Description
About JobsOhio
JobsOhio is a private, nonprofit corporation designed to drive job creation and new capital investment in Ohio through business attraction, retention and expansion efforts. Economic development is about creating a place where companies can thrive and individuals can enjoy a higher standard of living. JobsOhio plays a leading role in economic development and serves as a catalyst to accelerate growth by investing in communities, helping Ohio’s businesses expand and attracting new companies to the state – all contributing to job creation, greater payrolls and more investment.
Summary of Position
JobsOhio is seeking a Marketing Copywriterto join our team. This role is for an exceptional writer with a passion for how storytelling and messaging fits into the big picture strategy of marketing campaigns. You’ll work within the Creative Services Team and alongside the Marketing and Communications team to translate strategic industry goals and objectives into bold, engaging and persuasive marketing copy. As an experienced Marketing Copywriter, you will enhance our brand voice and tone and advance our messaging platform for internal and external audiences across multiple channels. You will work closely with the Director of Creative Services and the Director of Communications to align messaging with the JobsOhio mission and vision. The ideal candidate will be adept at building strong, positive relationships with internal and external teams while holding both to clear standards. Passion for all things Ohio is a plus.
This is a hands-on role requiring demonstrated skill in writing marketing copy and content as well as copyediting. We will request a portfolio with examples of your writing, including short and longform samples, advertising copy, fully executed campaigns, etc.
Duties and Responsibilities
- Serve as the lead marketing writer on 360 marketing campaigns, working cross-functionally with Creative, Communications and Marketing teams to execute against brand objectives.
- Write engaging and high-converting marketing copy across all mediums, including, but not limited to: paid media for digital and print ads, social media, blogs, emails, web pages/newsletters, marketing collateral, print brochures, events, video scripts, podcast copy, and more
- Work within and expand/elevate our brand voice and tone
- Collaborate with other creatives to ensure copy and design elements of content are cohesive
- Implement messaging best practices for flow, storytelling, grammar, punctuation
- Support crafting targeted campaigns for B2B and B2C endeavors
- Generate ideas for new ways to leverage written communications for marketing
- Manage challenging situations and multiple stakeholders to streamline messaging
- Capable of critical thinking, with a strong eye for detail
- Be a proactive and cooperative team member who can also work independently
- Review and edit copy from internal and external teams
- Develop strategic storytelling concepts that will connect with target audiences and desired objectives
- Optimize content according to SEO best practices
- Keep up-to-date with industry trends and the competitive landscape.
Qualifications
Experience Requirements
- 3-5 years of copywriting experience, preferably in a business and/or economic development setting, supporting various industries
- Excellent written, verbal, and overall interpersonal communication skills
- Impeccable grammar, punctuation, and spelling
- Experience writing and developing stories for marketing
- Strong cross-functional team relationship management
- Ability to manage multiple projects and meet tight deadlines in a fast-paced environment
- Excellent time management and organizational skills with an ability to prioritize projects with highest impact
- Strong attention to detail and critical thinking
- Engaged, flexible, motivated, and success-driven
- Resourceful attitude and the ability to motivate self and team to deliver quality products
- Proficient in Excel, PowerPoint, Word
- Knowledge of video/ creative process is a bonus
Education Requirements
- Bachelor’s degree in marketing, communications, or equivalent experience
JobsOhio is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, gender identity or expression, sexual orientation, national origin, genetic information, disability, age, ancestry, familial status, or veteran status.
