We are seeking a highly motivated and experienced Customer Marketing Manager to join our Demand Generation Marketing team. The ideal candidate will be responsible for developing, executing, and optimizing multi-channel marketing campaigns aimed at driving upsell opportunities and maximizing revenue from our existing customer base. This role requires a strategic thinker with strong analytical skills and a deep understanding of customer retention, upsell tactics, and revenue generation strategies.
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in a job description. Our top priority is finding the best candidate for the job, and if you are interested in the position, we encourage you to apply even if you don't meet every one of the qualifications below.
Key Responsibilities
Campaign Strategy and Planning:
- Develop and execute comprehensive upsell and cross-sell campaigns that align with customer needs, business objectives, and revenue targets.
- Collaborate with cross-functional teams, including Customer Success, Sales, and Product, to ensure campaign strategies are aligned with customer journeys and product offerings.
Campaign Execution:
- Manage end-to-end campaign execution, including email marketing, events, webinars, and content marketing targeted at existing customers.
- Coordinate with internal teams to ensure the timely delivery of upsell campaign assets and ensure consistent messaging across all touchpoints.
Performance Analysis and Optimization:
- Monitor and analyze the performance of upsell campaigns and events, providing regular reports and insights to key stakeholders.
- Utilize data-driven insights to optimize campaigns for higher conversion rates and improved customer lifetime value (CLTV).
- Conduct A/B testing and experimentation to improve the effectiveness of upsell offers and messaging.
Customer Journey and Lead Nurturing:
- Work closely with Customer Success and Sales to identify and prioritize upsell opportunities based on customer engagement and usage data.
- Implement personalized lead nurturing strategies to guide existing customers through the upsell funnel and maximize revenue potential.
Budget Management:
- Manage the budget for customer upsell campaigns and events, allocating resources efficiently to ensure maximum return on investment (ROI).
- Track and report on campaign spend and financial performance to ensure effective budget utilization.
Tools and Technologies:
- Utilize marketing automation platforms, CRM systems (e.g., Salesforce), and customer engagement tools to manage, track, and report on campaign performance.
- Stay up-to-date with the latest trends and technologies in customer marketing and upsell strategies.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3-5 years of experience in campaign management, customer marketing, or digital marketing with a focus on upsell/cross-sell strategies.
- Proven track record of developing and executing successful upsell and retention campaigns that drive revenue from existing customers.
- Strong analytical skills with the ability to interpret customer data and provide actionable insights.
- Experience with marketing automation platforms and CRM systems (e.g., Salesforce) for campaign execution and tracking.
- Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Strong communication and collaboration skills, with experience working cross-functionally.
- Ability to thrive in a fast-paced, dynamic environment.
Preferred Qualifications:
- Experience in B2B customer marketing, particularly in the SaaS or technology industry.
- Familiarity with customer lifecycle marketing and revenue expansion strategies.
- Advanced knowledge of customer marketing and personalized content strategies.
- Experience working with customer success teams and utilizing product usage data to drive upsell opportunities.
Attributes:
- Strategic Thinker: Develops and implements effective upsell strategies that enhance customer value and retention.
- Analytical Mindset: Leverages data and insights to continuously optimize upsell campaigns and achieve revenue targets.
- Detail-Oriented: Ensures accuracy and consistency in campaign execution, while maintaining a focus on results.
- Collaborative: Works effectively with internal stakeholders across departments to deliver impactful customer campaigns.
- Customer-Centric: Focuses on understanding customer needs and creating value through tailored upsell opportunities.
Join the global leader in talent acquisition technologies that's committed to finding new ways to leverage software, strategy and creative to enhance our clients' employer brands – across every connection point. We're looking for unconventional thinkers. Relentless collaborators. And ferocious innovators. Talented individuals who are ready to work towards solutions that transform the way employers and job seekers connect.
Company Values: At Radancy, we are dedicated to the core values that guide our work and culture:
- Innovative Tech: We leverage transformative technology to optimize talent acquisition strategies.
- Impactful Solutions: Our work makes a difference, strengthening organizations and connecting people to meaningful careers.
- Data-Driven Results: We deliver data-driven, strategic solutions that increase ROI and drive performance.
- Supportive Teams: Collaboration empowers our growth and success, with a focus on well-being and professional development.
Life and Wellness at Radancy: At Radancy, we prioritize your well-being and offer a comprehensive range of benefits and perks designed to enhance your life, both professionally and personally. Our total rewards package reflects our commitment to ensuring you have the support you need to thrive. Here's a glimpse of what you can expect:
- Medical including plans with 100% coverage for most in-network services, Dental, Vision, Life and AD&D Insurance, Supplemental Life Insurance, Health Care FSA, Dependent Care FSA, Transportation FSA, Parking FSA , Employee Assistance Program (EAP)
- The Radancy Give Back Day Program allows our employees to contribute to their communities by volunteering one day per quarter. This initiative promotes collaboration and enriches lives while supporting local organizations chosen by each office location.
- Experience a range of 9 dynamic diversity programs, coordinated by ERGs and Marketing, including 48+ live sessions and 25 individual of Each One Teach One content. From wellness initiatives like Mental Health Moments and Mindfulness Club to educational events such as Pronouns Workshop and Dialogues Panels, our programs are rooted in education and intention, fostering a culture of inclusivity and growth.
- As part of our Onboarding Recognition Program, you can thank those who helped you settle in by sharing eGift cards. It's one of the ways we appreciate your contribution and value the relationships you build here.
- Opportunities for professional development and career growth in a dynamic global company.
Salary Range: USD $80,000.00 – $100,000.00*
*The above range is based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific office location.
Radancy is an equal opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law. We actively work to create an inclusive environment where all of our employees can thrive. If you require any accommodations during the application process, please reach out to us at recruiting@radancy.com , and we will work with you to meet your needs.
