Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to Warren, MI three times per week, at minimum [or other frequency dictated by the business].
The Role
The General Motors Global Social Marketing team is looking for a dynamic Cross-Brand Portfolio Social Strategy Manager. This newly created role will be pivotal in shaping GM’s social media strategy and brand engagement across our key brands: Buick, Cadillac, Chevy, GMC, and OnStar. You will lead a team of subject matter experts and execute best-in-class social media campaigns that resonate with diverse customer demographics across established and emerging platforms.
As a strategic thinker and passionate social media user, you’ll leverage the latest trends to connect with audiences effectively. Your experience in managing integrated campaigns, developing social communities, and creating evergreen content will drive performance against key KPIs, including reach, engagement, and brand loyalty. If you’re a versatile leader excited to make a significant impact and lead innovative social media strategies and elevate the GM brands experience, apply now!
What You'll Do (Responsibilities):
