What you will do:
- Create and implement a comprehensive industry marketing strategy that aligns with Fiserv’s overall goals and enhances our presence in the restaurant, service, and retail sectors.
- Conduct in-depth market research and analysis to identify trends, customer needs, and competitive dynamics within the targeted industries, utilizing insights to shape marketing strategies.
- Oversee the development and execution of targeted marketing campaigns tailored to the unique needs of each industry, focusing on driving customer acquisition, retention, and brand loyalty.
- Collaborate with product management, sales, and other marketing teams to ensure consistency in messaging and effectiveness in go-to-market strategies across all channels.
- Position Fiserv as a thought leader in the merchant solutions space by developing industry-specific content, engagement programs, and events that showcase our expertise and innovative solutions.
- Establish key performance indicators (KPIs) to measure the success of industry marketing initiatives, analyzing data to optimize strategies and report on outcomes to executive leadership.
- Build and lead a high-performing industry marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
- Regularly communicate with executive leadership and key stakeholders on industry marketing performance, challenges, and opportunities for growth.
What you will need to have:
- Bachelor’s degree
- 12+ years of experience in a marketing function
- B2B & B2C experience
- 7+ years’ experience managing a high performing team
- Experience with the restaurant, services or retail industry marketing strategies, specifically in digital marketing, content marketing, and traditional marketing methods.
- Ability to travel up to 25% of the time and work weekends/evenings, as necessary
What would be great to have:
- MBA or master’s degree
- Financial Service experience
- Restaurant experience
- Proven track record of executing successful marketing strategies that drive customer engagement and revenue growth.
- Strong analytical skills and experience with data-driven decision-making
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