About this Position As a Digital Analyst for North America, you play a key role in turning complex digital data into meaningful insights that guide smarter marketing and web experience decisions. This role exists to help the business understand how users interact with our digital touchpoints and how our campaigns perform—ultimately ensuring we invest in the right activities that strengthen our brands and drive measurable impact. You’ll be part of a collaborative digital analytics team that partners closely with marketing, SEO, paid media, and content specialists across the region. The environment is dynamic, data-driven, and solution-focused—ideal for someone who enjoys solving problems, improving processes, and shaping how digital performance is measured. With opportunities to streamline reporting, enhance tracking frameworks, and influence data-driven decisions, this role provides both challenge and room to innovate in a global organization.
What you´ll do
- Advanced data analysis of marketing campaigns and user behavior, thereby building hypothesis, providing insights & recommendations to support stakeholders
- Development, standardization, and automation of reports and dashboards using reporting and visualization tools
- Support in development, roll-out, implementation, and testing of tracking guides and concepts
- Assist the business in managing user access for web tracking and reporting tools (e.g. GA, GSC, GTM, etc.)
- Setting up, maintenance and managing tracking of Henkel websites in web tracking tools
- Monitor, maintain, and troubleshoot site's presence in GSC (Google Search Console)
- Actively support the business in enhancing different related topics such as SEO and paid media
- Creation and improvement of reports with the goal of improving campaign, brand, country, regional and global digital performance
