The Research Manager works with the Director of Research to manage custom and syndicated research to support market segmentation and intelligence. The role will work directly with external vendors and internal business partners to understand and provide actionable recommendations to support the needs of the business. This will include both using syndicated research and conducting end-to-end consumer research as needed. This position has a high degree of independence and leadership, responsible for communicating directly with business partners, selecting the appropriate research methodology, designing and managing research projects, working with vendors to execute research, and creating and presenting reports to business partners and executives. This position will work closely with the Research team and Marketing team to integrate all research results into the broader story of how Ally is performing overall and where there is further opportunity for Ally.